Robots App Cult Of Mac

13-05-2021

Robots App Cult Of Mac

Applebot is the web crawler for Apple. Products like Siri and Spotlight Suggestions use Applebot.

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Identifying Applebot

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Traffic coming from Applebot is identified by its user agent, and reverse DNS shows it in the *.applebot.apple.com domain, originating from the 17.0.0.0 net block.

Verifying that traffic is from Applebot

In macOS, the host command can be used to determine if an IP address is part of Applebot. These examples show the host command and its result:

The host command can also be used to verify that the DNS points to the same IP address:

Verifying Applebot user agent

The user-agent string contains ”Applebot” and other information. This is the format:

Examples for desktop:

Examples for mobile:

Customizing robot.txt rules

Applebot respects standard robots.txt directives that are targeted at Applebot. In this example, Applebot doesn't try to crawl documents that are under /private/ or /not-allowed/:

If robots instructions don't mention Applebot but do mention Googlebot, the Apple robot will follow Googlebot instructions.

Rendering and robot rules

Applebot may render the content of your website within a browser. If javascript, CSS, and other resources are blocked via robots.txt, it may not be able to render the content properly. This includes XHR, JS, and CSS that the page might require.

In order for Applebot to index the best content for the page, make sure that everything needed for a user to render the page is available to Applebot. Alternatively, make sure that the website renders cleanly, even if all of the resources are not available. This is often referred to as graceful degradation.

Customizing indexing rules for Applebot

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Applebot supports robots meta tags in HTML documents. To specify robots rules in meta tags, put the tags in the <head> section of the document, like this:

Applebot also supports the following directives:

noindex: Applebot won't index this page, and it won't appear in Spotlight or Siri Suggestions.
nosnippet: Applebot won't generate a description or web answer for the page. Any suggestions to visit this URL will only include the page's title.
nofollow: Applebot won't follow any links on the page.
none: Applebot won't index, snippet, or follow links on the page, as described above.
all: Applebot provides the document for suggestions and snippets the contents so that a short description of the page can appear next to a representative image. Applebot may follow links on the page to provide more suggestions.

To put multiple directives in a single meta tag, use a comma-separated list or multiple meta tags. Examples:

About search rankings

Apple Search may take the following into account when ranking web search results:

Aggregated user engagement with search results
Relevancy and matching of search terms to webpage topics and content
Number and quality of links from other pages on the web
User location based signals (approximate data)
Webpage design characteristics

Search results may use the above factors with no (pre-determined) importance of ranking. Users of Search are subject to the privacy policy in Siri Suggestions, Search & Privacy.